Today, being the 1st of December, means that it’s the first day we can officially open the first door of an advent calendar…
When I was a child we either had some glitter encrusted nativity scene ( and is it me or was glitter different and much messier in the ’80’s ? ) with little windows to open containing, often less than relevant, seasonal images. I loved them!
It’s something about the anticipation of Christmas combined with the contemplation of each day leading up to it which feels so cosy.
So this year I was really excited when St James told me that they had asked London Fashion Week Men to curate a physical advent calendar in St James Market Pavilion with a selection of twenty-four amazing gifts to be won every day; presents gifted by exceptional retailers, restaurants, art galleries or hotels in the St James area.
To enter, you should follow the @StJamesLondon Instagram account where they will reveal the gift to be won each day and how to enter on their Stories. You should also have a look over on their website for more details and terms and conditions.
I was at the launch of the Advent Calendar last night ( with gorgeous mulled wine and Scandinavian canopes provided by Aquavit ) where the first window was opened by Dylan Jones and Caroline Rush with carols sung by The London Gay Men’s Choir. It really reminded me of the illuminated shop windows in Jermyn St, which at this time of year look incredibly pretty.
If you’re in London over the festive season you really must go up to St James…it’s so beautiful and very atmospheric, even if you’re just having a wander around. It also feels like a true piece of London which isn’t losing it’s character; full of authentic independent retailers, galleries and restaurants.
I have been asked to work with 2 of the advent ‘windows’ for the 20th and 24th of December which have really wonderful prizes, and I’ll be posting about them on Instagram ( @5ftinf ) on the day, so do keep your eyes peeled for the reveal.
So I thought I’d give you a taste of some of the shops in St James…( some of which are participating in the advent calendar ), as well as a bit of the atmosphere from last night…
( Jermyn St is just a short walk accross the Regent St from St James Market ) Floris Paxton and Whitfield…
Grenson Shoes…Thomas Pink… Turnbull and Asser… New and Lingwood…Hilditch and Key…Trickers…Sims Reid Gallery…
D R Harris… Cubitts…Emma Willis…Fortnum and Mason… I particularly love Jermyn St, but there are also loads of other beautiful streets with some lovely windows to have a look at..
I will be telling you a bit more about the gifts offered behind these 2 windows on the day they are opened via my @5ftinf instagram account but do keep an eye on the @StJamesLondon IG account for details of how to enter each day…and good luck!
* This post has been very kindly sponsored by St James